Mark Gibson, the founder of Gibson Research Consultancy joins the podcast to share how languages saved his life when he was a teenager and how he developed a passion to teach himself multiple languages.

Even though he founded his own company, he identifies himself as an academic at heart.

In this episode we also cover topics such as

• Linguistic Validation (LV) of Clinical Outcome Assessments (COAs)

• the impact of AI in localization and how LV is becoming an AI-land

• the challenges of culturally adapting COAs

• leadership & the relevance of having a team you can lean into and many other interesting topics

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