Brand Name Support
Testing support for candidate brand names
for new medicines
We partner with established marketing and branding companies to provide full brand checking and screening services, particularly geared towards meeting the standard set by FDA’s DMEPA review process.
A typical project is multi-country, and we provide a global service of marketing, regulatory and linguistic insights. Services in this area include:
Review for Similarities and Confusion of candidate names.
Analysis of Candidate Name Implications.
Pronunciation Testing of candidate names.
Market research to gauge acceptability of candidate names amongst health professionals and patients.
Join us in shaping the future of healthcare
Contact us if you want to find out how we can help you with your project, if you wish to become part of our network of in-country partners or if you want to take part in one of our studies.
